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Everyone who owns a website has a common goal: to increase traffic to obtain more conversions. Bringing Internet users to your site requires time and investment in an SEO strategy. Also, to reach the first search results, you will necessarily have to, at one point or another, get ahead of your competitors. To achieve this, it is crucial to have information about their SEO techniques. Analyzing the keywords used by your competitors will allow you to develop your strategy and identify the resources you will need to outperform them. Let's now look at the different steps to follow to identify competitive keywords. The tools in this article were selected by our team and are not sponsored. Find out how to sponsor your tool . Tools for finding competitors’ keywords Here is a list of 5  tools to know  to highlight competitor keywords. 1. Google Keyword Planner When it comes to keyword research,  Google Keyword Planner  is an interesting tool to know because it is complete and above all fre

  What is an Exact Match Domain? Why was this useful in SEO?  Exact Match Domain (EMD) are domain names that contain the keywords of the main query on which a company seeks to position its site. For example digitalmarketinglahore.com EMDs were widely exploited for SEO between 2000 and 2012 because they allowed sites using an EMD to benefit from a  “natural” advantage  to position themselves  more easily  on the targeted keyword. At that time, Google's algorithm was much less advanced than today and the technique of stuffing keywords into the content of a site (also called keyword stuffing) was in full swing, including in domain names. Google's official position on EMD Faced with the abuse of this practice considered as an attempt to manipulate its algorithm, Google began deploying filters in 2010 to minimize their inclusion in the SERPs. The update called “Exact-Match Domain” of September 2012 sealed the fate of this SEO “technique” by declassifying sites that exploited an EMD

A site with an old domain name would have an advantage over Google compared to a site with a recent domain name when it comes to positioning itself because Google would place more trust in it due to its age. The subject has been discussed for 20 years and still has not been put aside despite the answers provided by Google, which, for once, leave no room for interpretation.   What is Google's official position on this subject? The question has been asked several times by Google representatives, and the latest official response is that of John Muller  in a tweet dating from July 2019 . Question: Does the age of the domain name still matter today in SEO? Answer: No, the age of the domain name doesn't help. In the past, Google had already declared through the voice of Matt Cutts that: The data provided by the registrar is of no importance. It's too difficult to collect and Google doesn't have access to enough information for it to be a reliable signal. So things are clear:

Store Commander  is a solution that allows e-retailers to manage the catalog of their online store. It has been used by more than 40,000 stores since its creation. This module has many advantages both in terms of productivity and SEO management. In this article, we explain what Store Commander is and why this module is so beneficial for the SEO of your website.   Store Commander: the module that saves time and efficiency Store Commander, it is a module dedicated to e-commerce sites  Prestashop  and  Shopify . The main objective of this solution is the mass management of products presented on an e-commerce site by adding an additional layer of functionality to the native functions of your CMS. Store Commander offers better management of the product catalog thanks to a data management system, stocks, promotions, prices, suppliers, delivery, but also natural referencing. E-retailers can also manage access to the module and fully customize their dashboard to facilitate their internal manag

SEO agencies regularly highlight the fact that it is necessary to be patient to obtain significant results when a company embarks on the implementation of an SEO strategy. This is particularly the argument that is often raised when the discussion with the SEO agency's sales representative comes to the subject of the duration and cost of the service.  Support contracts with SEO service providers are generally for 12 months and this is justified by the fact that it is necessary to wait between 6 months and 1 year to significantly improve the visibility of a site.  This explanation is a generality that may turn out to be false or true depending on the initial situation of the service. What do SEO results mean?  To consider that an SEO strategy is generating results, two indicators must evolve upward together:  The positions.  Achieving the targeted positions, generally the Top  5 or  3 , on several keywords defined before the service. Traffic.  A significant improvement in organic tra