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A site with an old domain name would have an advantage over Google compared to a site with a recent domain name when it comes to positioning itself because Google would place more trust in it due to its age. The subject has been discussed for 20 years and still has not been put aside despite the answers provided by Google, which, for once, leave no room for interpretation.   What is Google's official position on this subject? The question has been asked several times by Google representatives, and the latest official response is that of John Muller  in a tweet dating from July 2019 . Question: Does the age of the domain name still matter today in SEO? Answer: No, the age of the domain name doesn't help. In the past, Google had already declared through the voice of Matt Cutts that: The data provided by the registrar is of no importance. It's too difficult to collect and Google doesn't have access to enough information for it to be a reliable signal. So things are clear: ...

SEO agencies regularly highlight the fact that it is necessary to be patient to obtain significant results when a company embarks on the implementation of an SEO strategy. This is particularly the argument that is often raised when the discussion with the SEO agency's sales representative comes to the subject of the duration and cost of the service.  Support contracts with SEO service providers are generally for 12 months and this is justified by the fact that it is necessary to wait between 6 months and 1 year to significantly improve the visibility of a site.  This explanation is a generality that may turn out to be false or true depending on the initial situation of the service. What do SEO results mean?  To consider that an SEO strategy is generating results, two indicators must evolve upward together:  The positions.  Achieving the targeted positions, generally the Top  5 or  3 , on several keywords defined before the service. Traffic.  ...

  A good SEO strategy requires appropriate tools to analyze the progress of its work and monitor its positioning. There are many SEO tools that you can find directly on the internet that will allow you to collect information relating to the SEO of your site. Each pillar of SEO has adapted tools.  In this article, we show you the tools most used by SEO experts. Tools for analyzing your data on your site Gephi  is free, open-source software that helps analyze and visualize your site's data.  It can be used to study the structure of pages, optimize internal linking, and optimize your SEO. Screaming Frog  diagnoses the health of your website.  It provides reports on issues that are identified on your site.  The advantage of this tool is the verification of your links which is very effective.  Screaming Frog allows you to evaluate the optimization of your site thanks to a very powerful crawl that scans and exports a large amount of information. ...