Does an Exact Match Domain give you an SEO advantage?
What is an Exact Match Domain? Why was this useful in SEO? Exact Match Domain (EMD) are domain names that contain the keywords of the main query on which a company seeks to position its site. For example digitalmarketinglahore.com EMDs were widely exploited for SEO between 2000 and 2012 because they allowed sites using an EMD to benefit from a “natural” advantage to position themselves more easily on the targeted keyword. At that time, Google's algorithm was much less advanced than today and the technique of stuffing keywords into the content of a site (also called keyword stuffing) was in full swing, including in domain names. Google's official position on EMD Faced with the abuse of this practice considered as an attempt to manipulate its algorithm, Google began deploying filters in 2010 to minimize their inclusion in the SERPs. The update called “Exact-Match Domain” of September 2012 sealed the fate of this SEO “technique” by declassifying sites t...