The Essential Tools For An SEO Strategy

 A good SEO strategy requires appropriate tools to analyze the progress of its work and monitor its positioning.

There are many SEO tools that you can find directly on the internet that will allow you to collect information relating to the SEO of your site.

Each pillar of SEO has adapted tools. In this article, we show you the tools most used by SEO experts.

Tools for analyzing your data on your site

Gephi is free, open-source software that helps analyze and visualize your site's data. It can be used to study the structure of pages, optimize internal linking, and optimize your SEO.

Screaming Frog diagnoses the health of your website. It provides reports on issues that are identified on your site. The advantage of this tool is the verification of your links which is very effective. Screaming Frog allows you to evaluate the optimization of your site thanks to a very powerful crawl that scans and exports a large amount of information.

Google Search Console is a Google tool that allows you to track everything related to your client especially the errors that Google finds and that need to be corrected to improve your site. The Search Console also allows you to create reports on SEO campaigns. This makes it possible to monitor the progress of the investment implemented. The Search Console also explores broken links, duplicate URLs, and server errors.

Google Analytics is a free tool from Google, it is a reference for website owners. Google Analytics provides detailed reporting on your site's SEO and overall performance. The tool offers indicators such as:

  • The origin of your traffic.
  • The devices used to access your site.
  • The pages that generate traffic.
  • The last pages visited by Internet users.
  • The evolution of the different objectives followed.

Mangools is a suite of SEO tools that bring together 5 services to make your SEO as efficient as possible.

  • Linkminer, which analyzes backlinks and the profile of links pointing to your site.
  • SiteProfiler: allows the overview of your site and those of your competitors according to SEO indicators.
  • SERPChecker analyzes search results from search engines to find out which sites rank best on the same keywords as you.
  • SERPWatcher: tracks positioning on keywords.
  • KWFinder searches for keywords and offers suggestions for each query.

Tools to find your keywords

SEM Rush can help you monitor the competition and improve your keyword choices to rank well and evaluate those positions. This tool is the reference in SEO, it allows you to analyze your site from all angles.

Thanks to it, you can analyze the “health” of your site and quickly identify areas for improvement. Its operation is simple: it collects data from search engines (keywords and domain name) and evaluates the cost of traffic, the presence in the SERPs of AdWords ads, and their positioning. It is one of the most complete tools to improve the referencing of a site.

Ubersuggest is a tool proposed by Neil Patel. It suggests the keywords for the contents of your pages. It is based on Google's Keyword Planner and thus makes it easy to suggest to please the web giant's bots. In addition, the tool has an auto-complete function with a very precise search volume and allows you to filter the results. This can allow you to find the most relevant and searched phrases by Internet users.

Keyword Everywhere is an extension of Google Chrome. Its main function is to provide the overall search volume on a selected keyword that appears on the page you are viewing.

The search volume represents the number of average monthly searches, which allows knowing the popularity of the word. If this number is high, your chances of improving traffic to your site will be greater.

Tools to Analyze Your Backlinks

Majestic SEO is the icon of backlink analysis tools in SEO. Very complete, it provides the necessary information on all the links that point to your website as soon as you enter the domain name of your site in the tool. Thanks to this, you know which sites are linking to yours. Moreover, the advantage of this tool is the qualification of the links. Indeed, Majestic operates a sorting according to two criteria: importance and relevance, which makes it possible to sort the good links from the bad ones. This tool offers a popularity index of a site created from the quality of external links received by a site. This index is called the Trust Flow and is followed by many SEO consultants.

Ahref is widely used by webmasters, especially for those who work netlinking daily. It allows to retrieval of information on the external and internal links of a website. In addition, it will help you see your link profile and therefore avoid falling into over-optimization. This tool is widely used and recognized, however, it has a cost and requires a little investment ($99 to $999/month). Recently, the tool went free if you analyze data from a website you own in Google Search Console.

Linkody allows the integral management of your netlinking and monitoring of your competitors. This tool allows you to easily identify backlinks and analyze them one by one with the indicators that are available to you. This allows you to quickly know if the links are of good quality and if they will bring you qualified leads. Linkody is an ally for all your web projects. However, it represents a financial investment (from €13.90 to €134.90 per month).

Monitor backlinks helps you monitor your backlinks and keywords. To use it, nothing could be simpler: just enter the website's domain name on the platform and you will quickly know how many backlinks the site receives. The tool has a complete dashboard that allows you to analyze your backlinks with precision. The little bonus of the tool? It allows you to inform in real time of new backlinks which arrive on your site!

bonus tools

There are also tools to find out how your content is performing on your social networks, for example, Buzzsumo, is a straightforward tool. Indeed, all you have to do is enter the URL of your page and BuzzSumo gives you the number of shares you have on your social networks (Facebook, Twitter, Pinterest, Linked In).

It's not just about how many shares you have, it's about whether the backlinks you get from your social networks are as good as those from your site.

Seobility is the ideal tool to carry out a complete audit of your website. It lists several features that allow you to explore your website all pages. You will also be able to see the pages to improve to make your SEO even more efficient.

Would you like to be advised or accompanied in an SEO strategy to improve your natural referencing? Contact OMT  to tell us about your project.

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