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The Essential Tools For An SEO Strategy

  A good SEO strategy requires appropriate tools to analyze the progress of its work and monitor its positioning. There are many SEO tools that you can find directly on the internet that will allow you to collect information relating to the SEO of your site. Each pillar of SEO has adapted tools.  In this article, we show you the tools most used by SEO experts. Tools for analyzing your data on your site Gephi  is free, open-source software that helps analyze and visualize your site's data.  It can be used to study the structure of pages, optimize internal linking, and optimize your SEO. Screaming Frog  diagnoses the health of your website.  It provides reports on issues that are identified on your site.  The advantage of this tool is the verification of your links which is very effective.  Screaming Frog allows you to evaluate the optimization of your site thanks to a very powerful crawl that scans and exports a large amount of information. ...

How to integrate a semantic cocoon into your SEO strategy?

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We are now evolving in a world that advocates digitalization, it is undeniable.  Internet users regularly visit the Internet for both personal and professional reasons.  Having a web page is therefore a prerequisite for companies. It is indeed a question of making known and recognizing your site by making it appear on the first page of Google, you will thus be more visible and will generate more traffic. The semantic cocoon is one of the methods that will help you achieve better notoriety and visibility on the web. Before developing a semantic cocoon strategy, you need to know what it represents, and what is the “link juice” .  Then, you have to find out what actions to put in place for a good semantic cocoon. What is a semantic cocoon? It is not uncommon for websites dealing with different themes to be poorly positioned on Google's search pages. Sometimes, the organization of pages and content is not sufficiently clear and precise: it then requires greater involvement on...

Create a website yourself: the 5 rules to follow

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  Creating your website   without going through a professional is not impossible. By using the right tools (often based on software or SaaS solutions) and carefully following the different stages of the process, the task is accessible to most neophytes. However, there are   five basic rules   to follow to have a   successful website   that attracts visitors and respects the rules of search engines like Google. 1. Adapt the site to browsing on different devices Around the world, the   mobile   is on the way to becoming the main medium for browsing the web.  Last year, the weight of internet traffic generated on mobile devices in Pakistan exceeded 37% of overall traffic.  Consequently, any site must be   "mobile responsive"  , which allows it to adapt to any type of support. All the elements of a page and its content must therefore be designed to offer a   pleasant appearance ...